How to Hire a Corporate Blogger for Your Company Blog

Back in the late 2000s nearly every corporation began implementing company blogs as part of online marketing strategy. But most companies weren’t sure how to use their company blog. Was it a repository for press releases? A place to share personal stories from the CEO or other workers? A venue for debuting new products and features? A replacement for print advertising? By 2010 the book Corporate Blogging for Dummies made its debut, confirming that corporate blogging has officially made it as part of business writing. Continue reading